Serie A Aims to Captivate US Audiences Before 2026 World Cup

American-Owned Teams and Players Drive League's Growth

Serie A executives anticipate that increased exposure leading up to the 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico, will elevate the league's popularity in the US.

Key factors contributing to Serie A's growing appeal include the presence of American-owned teams, such as AC Milan and AS Roma, and the prominence of American players, like Weston McKennie and Sergiño Dest.

Lautaro Martínez Dominates Serie A

Player of the Season and Leading Goalscorer

Lautaro Martínez, the Argentinian striker for Inter Milan, has been crowned Serie A Player of the Season and is poised to secure the top scorer title with a significant lead.

His impressive performance has earned him recognition as the division's most valuable player (MVP).

Emiliano Martínez Shines on Global Stage

Emiliano Martínez, the Argentinian goalkeeper for Aston Villa, has received the prestigious Yashin Trophy at the Ballon d'Or ceremony for his exceptional displays with both club and country.

His penalty-saving heroics have played a pivotal role in Argentina's recent success.